Caroline Rovithi is a conceptual &  visual artist based in Athens, Greece. With a background in Graphic Design, Advertising, and Visual Communication, she began her creative journey in 2002 following a successful career as a creative director in leading advertising and publishing companies. This foundation shaped her distinctive approach to storytelling through both concept and form.

Her work, rooted in 1980s aesthetics, pop culture, and contemporary art spans paintings, illustrations, collages, sculptures, and installations. Through bold imagery and emotional depth, she explores themes of resilience, identity, and the enduring spirit of Greece.

A defining body of work:  All You Need is Greece, celebrates Greek heritage through art, film, and design, under the auspices of the Greek National Tourism Organization (EOT). Within this project, Caroline achieved a world first by creating a live artwork on the summit of Mount Olympus as part of her piece “Hellas: The Power Within Us.” She also became the first artist to create a live artwork inside the Church of St. Nicholas at Ground Zero in New York a moment symbolizing hope, rebirth, and unity.

Deeply committed to giving back, Caroline consistently supports charitable causes through her art, donating works and proceeds to a wide range of organizations and humanitarian initiatives.

Her exhibitions have been presented in Athens, Mykonos, Spetses, Hydra, and Cyprus, as well as internationally in New York, Los Angeles, Monaco, and the Hamptons, across galleries, cultural venues, and urban art projects. She has also collaborated with international brands, creatively bridging fine art with contemporary design. In 2026, her journey expands further with new projects in the United States and Australia continuing to share the beauty, strength, and soul of Greece with the world.